Most of our collections are inspired by cinema, but this was the first real piece of cinema we’ve made ourselves.

Here’s the concept: Goodfellas, Godfather, NYC mobsters and the nostalgia of those classic films.

Thousands of miles from NYC in 33mm’s hometown, Manchester UK, we found the perfect spot to turn into the Boss’ lair. A vintage inspired speakeasy, with enough warmth to contrast the stone cold looks the models were throwing.

We started the day gathering all of the shots you see on the website. Styling capsule looks from the collection was simple, it’s built from neutrals to keep styling options open.

It wasn’t long until the lights dimmed, the air grew heavier and we began to film the campaign video. It was an intricate project that marked the coming together of the most creatives we’ve had involved behind the scenes so far.

Our second location was in the Northern Quarter, amongst the bustling beginnings of a lively Friday evening. In true Manchester to style, we had to surrender to the storm to get the shots. But it was worth it, right?

If you’re yet to see the campaign video, we recommend doing so to set the scene of the collection you’re about to shop.