Dear diary, we just shot FW98.
Here’s what went down.
We arrived on set and started to prep. There's always an anxious excitement in the air at this point; with coffee runs, makeup and wardrobe prep all happening at once.
Once lighting set up was complete, we went straight into polaroids and test shots.
As soon as everyone was happy it was straight to it shooting the campaign images.
After lunch, we took to the streets to shoot our campaign video. It took a few tries to master the rig (see below), but we're pretty sure the results are worth it.
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